After the Panda Update most of the sites over cyber space were penalized: some with traffic and some with Rank ‘PR”. Panda has been a major Google update of algorithm that took a few weeks back and it’s still been taking changes as per requirement. Panda has shown a devastating effect especially on blogger community (Most of them). As far I know Google is still trying its best to show the best filtered results among web for its users around the globe. As per my knowledge content is still the king and some other good off-page techniques are still on the same place.
So, let’s not exaggerate the topic and come to the point of our RIP techniques of Link Building Optimization, with some changed strategy.
Initially profile links were considered to be the good SEO technique for getting rapid results as I have never used it and will not also in future. Even though softwares like Xrumer make it a push-button process to build thousands of forum profiles and get backlinks from them but these links are considered to be spam and if you do manage to rank in google initially, you would end up being penalized for spamming.
Another old effective method of building links with blog commenting considered as a serious crime these days and the biggest team of biggest search engine in the world recommend you to give No-Follow links to the readers so that you and the promoter both stays safe from getting penalized.
So, Blogging and commenting in a natural way is still a process of building links but not recommended.
Mass Article Marketing:
Well, I can’t really say what made me include article marketing into the list but we have observed that a lot of article directories have been hit hard after the panda update and this might help us conclude that most of the article directories link to spammy sites and thus lost authority in rankings. So avoid using applications like Article Marketing Robot to mass syndicate your spun articles for a bunch of low quality links.
What I would recommend is to go for high quality article directories like Ezine, Buzzle and Article base. Moreover, I would really won’t worry about getting a no-follow link as for me no-follow is just a myth and it is used to separate natural links from the artificial ones. So do make sure you get a bunch of no-follow links to make it look natural.
High PR Blogroll Links:
These were really a hit a while ago and even I saw some huge hikes in search engine rankings after getting a bunch of blog roll links from high pr (4-7) blogs. But they do not hold much value now.
Avoid exchanging or buying Blog roll links.
Word Press Sponsorship’s or Footer links:
People were crazy to find how easy it was to get a back link from every single page of a website by just placing a link in the footer. While, I’ve made some good money selling footer links and sponsorships on my websites, this strategy really doesn’t hold any value for now. Google is looking for back links that are made to truly help the readers find more information. If a site is linking to you for every other page, it’s not natural.
Moreover, you might know that the more links you have from a particular page/site the less value each consecutive link holds. You get the idea?
Well, that was all for today. I would really recommend you to avoid any of the above strategies and rather invest your time and money in building high quality contextual back links.
Image Courtesy: Kim World
Katy James is a part time freelance writer and a blogger with 4+ years of experience, and also the Digital Marketing head at www.limos4less.com. She’s an early adopter who loves out trying new SEO tools along with web and Android apps. Feel free to contact with her.